Cultivate Blog

Make your b2b holiday gifting stand out

Before Q4 kicks off, b2b holiday gifting budgets are going into effect, and business leaders are reflecting on how to...

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The benefits of promotional gifting

In 2015, Cinnamon Toast Crunch (yes, the breakfast cereal) capitalized on the influential growth of social media as a...

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Emerging trends for incentive programs

There’s no doubt that incentive programs are worthwhile for organizations. Gifting is a powerful tool that can be used...

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How to avoid potential program challenges

Planning and delivering a successful gift program when the unexpected happens, or during uncertain times, is harder...

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Sales and Marketing Gifting Strategies

People typically think of promotional gifts as swag bags, keychains, or stress balls handed out at marketing events or...

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Gifting 101

You don’t need Freud to tell you that people like receiving gifts. It releases serotonin which makes people happy. It’s...

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Planning a return to in-person events? Let us help

If you’re a meeting or event planner, then you already know all indications point to a healthy return of in-person...

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Tips to get your gift program approved

When you have an idea, proposal, or recommendation that you believe in, it’s easy to presume that getting it approved...

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A quick Q&A with the Gifting Experts

As you begin planning a program that appreciates people with Virtual or Event Gifting, there’s a lot to consider, from...

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The history and impact of incentive programs

Do people get up and head to the gym each day because they just want to, or is it to achieve some type of goal? There...

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Appreciate people without loyalty programs

Traditional loyalty programs have been around since the early 1900s. What started as mass-produced cutout-and-save...

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Gifting with choice and personalization

In January, the Incentive Research Foundation (IRF) released its 2021 Trend Report, revealing stats, industry trends,...

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Client gifting solutions

With National Clients Day right around the corner, you may be wondering how to appreciate your clients. From logistics...

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Sales prospecting solutions

When it comes to developing and delivering effective prospecting strategies, many factors come into play—from cold...

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Add a gift program to strategic planning

It’s no secret that developing and implementing a corporate gifting strategy is crucial for any business’s long-term...

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An optimistic outlook for 2021

It was the best of times; it was the worst of times—it was 2020. And if the unpredictable past year taught us anything,...

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The dos and don’ts of corporate gifting: gift cards

Visit your nearest grocery store and it won’t take long for you to notice an extensive display of gift cards. Either...

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The dos and don’ts of corporate gifting: exchanging in the office

Gift-giving in the workplace is a delicate subject. Whether you’re giving someone a holiday gift, birthday present, or...

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The dos and don’ts of corporate gifting: cash is not king

There are good reasons why talking about money is considered a taboo topic. Many people have experienced anxiety,...

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The dos and don’ts of corporate gifting: focus on the gift, not the ‘wow’ factor

Even though the memory of a great gift exchange between clients and colleagues can be alluring, it isn’t everything....

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The dos and don’ts of corporate gifting: branded merchandise

For over a decade, we’ve led the industry in innovative and thoughtful corporate gifting strategies and established...

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True confessions of gifting gone wrong

Think back in time to when gifting went wrong in your life. Maybe it was the time you received a gift you didn’t want...

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Event and incentive planning in uncertain times

Navigating the unfamiliar isn’t always fun. While some people and philosophies encourage you to “embrace the...

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Holiday gifting: be the exception, not the rule

What’s the most memorable holiday gift you’ve ever received? If nothing specific comes to mind, it turns out you’re not...

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