Cultivate Blog

The definition of a great gift

What makes a gift “great?” This frequently asked question is discussed regularly by our team of experts, by companies...

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Part one: How to give better gifts

Since prehistoric times, people have been exchanging gifts to boost engagement, offer appreciation, and celebrate...

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How gifting can support your social media strategy

Audiences are not as impressionable as they used to be. Today’s consumers are savvy. They scan their headlines. They...

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Appreciating people: expectations versus reality

Appreciating people with gifts of their choice has the power to help you create meaningful connections, improve...

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IRF report: Non-cash rewards in a period of high inflation

2022 is becoming a year of growth for many businesses, but not how you might think. With increasing inflation rates,...

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The problem with goal setting and gifting

Ask anyone and they’ll tell you that the best way to achieve what we want in life is to set specific, actionable, and...

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You can’t give a bad gift if they select it themselves

Have you ever met someone who bought themselves something they didn’t love? If you have, that percentage of people is...

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Appreciating people without algorithms

Technology is a wonderful tool that helps people connect, network, learn, and even send gifts. Without technology,...

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A reward and retention strategy that works

People have endless options when it comes to the things they want to buy and yet 90% still report being loyal to...

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The Gifting Experts weigh in on the IRF’s 2022 Trend Report

Incentive programs are nothing new but have become increasingly important since the beginning of the pandemic. There...

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Generate sales leads and increase conversions with gifting

According to research, 74% of organizations view conversions as a top sales and marketing priority, proving the...

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Stand out in a crowded market

Recently, a client was searching for a new way to grab the attention of their target audience. They said they’d tried...

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Do this to boost event attendance

There are two types of people in the world: Those who use innovative methods, like Virtual and Event Gifting, to drive...

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How to re-engage and create meaningful connections with customers

For some organizations, customers have potentially been idle for the past two years. Looking ahead to 2022, it’s clear...

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Virtual holiday party? Our experts share engagement tips

The holidays have looked slightly different these past few years, but that doesn’t mean you have to cancel your holiday...

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Holiday gifting forecast: Demand increases for quality products

According to industry analysts and insights, the demand for quality products this holiday season will be one for the...

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Personalized holiday gifting makes spirits bright

People are driven by relationships. Our personal and professional relationships tend to be some of the most important...

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How to avoid supply chain challenges

If you’ve downloaded our Holiday White Paper, then you already know holiday gifting is bringing cheer and its own set...

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How other holiday gifting programs may impact yours

The past year and a half have impacted the way companies connect with employees, customers, suppliers, and every...

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Make your b2b holiday gifting stand out

Before Q4 kicks off, b2b holiday gifting budgets are going into effect, and business leaders are reflecting on how to...

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The benefits of promotional gifting

In 2015, Cinnamon Toast Crunch (yes, the breakfast cereal) capitalized on the influential growth of social media as a...

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Emerging trends for incentive programs

There’s no doubt that incentive programs are worthwhile for organizations. Gifting is a powerful tool that can be used...

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How to avoid potential program challenges

Planning and delivering a successful gift program when the unexpected happens, or during uncertain times, is harder...

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Sales and Marketing Gifting Strategies

People typically think of promotional gifts as swag bags, keychains, or stress balls handed out at marketing events or...

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