Cultivate Blog

Posted by Jenny McGee on 3/25/25 7:00 AM

Just because your corporate event or incentive trip ended doesn’t mean the excitement has to. Post-event gifting is a powerful tool that can extend the positive impact of your gathering long after the last session has concluded.

Cultivate’s post-event gifting solution is quickly becoming popular among savvy event and meeting planners.

 

Post-Event Gifts Create Lasting Impressions

Post-event gifting involves sending commemorative gifts to attendees after they've returned from an event or incentive trip. It isn't just about the gift itself — it's about creating a lasting connection between the attendee and your event.

If you’re thinking, “That event was already a big investment! Why should I spend more on follow-up gifts?” Hear us out because this approach offers several advantages.

For starters, when guests receive an unexpected gift days or weeks after an event or trip, it reignites the positive emotions associated with their experience. Here’s how those positive associations make a difference:

  • A second gift naturally extends engagement and keeps your event fresh in attendees’ minds, leaving a lasting, positive impression.
  • Serves as a tangible reminder of the theme, destination, or key takeaways.
  • Every time attendees use or see their gifts, they're reminded of your event and organization, strengthening brand recognition.
  • Positive post-event experiences increase the likelihood that attendees will return for future events or recommend them to colleagues.
  • A follow-up gift can elevate their perception of the experience and make them feel truly valued.
  • It also makes last-minute logistics easier than ever—by sending post-event gifts online, you avoid the hassle of keeping up with gifts during the event.

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Maximizing the Impact of Post-Event Gifting

Here are some helpful tips to make the most of your post-event gifting strategy:

⏰ Timing Matters: Aim to deliver gifts within a week or two after the event to maintain momentum and excitement.

✨ Quality Over Quantity: Invest in higher-quality options that attendees will genuinely appreciate and use regularly.

🤠 Align with Event Themes: Choose gifts that reflect the purpose or location of your event for a cohesive experience.

👌 Personalization is Key: Whenever possible, customize gifts with attendees' names or add personal touches that show thoughtfulness.

 

How Cultivate Can Elevate Your Gifting Strategy

At Cultivate, we understand the nuances of effective corporate gifting. Here are some ways meeting planners can leverage our services beyond post-event gifting:

🚀 Pre-Event Excitement: Use our Online Gifting platform to send anticipatory gifts that build buzz before your event.

😍 On-Site Gift Experiences: Create memorable moments with our Pop-Up Shops, allowing attendees to choose their own gifts during the event.

💡 Custom Solutions: Engage remote participants with curated gift boxes shipped directly to their homes.

📅 Year-Round Appreciation: Use our 2025 Appreciation Calendar to implement a consistent gifting strategy to maintain connections with key stakeholders between events.

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Remember, it's not just about the moments you create during the gathering—it's about the lasting impressions you leave behind. With thoughtful post-event gifting, you can ensure that the positive impact of your event continues to ripple outward, fostering goodwill, strengthening relationships, and setting the stage for future success.

By partnering with Cultivate, you're not just sending gifts; you're crafting experiences that resonate long after your event concludes. Our team of experts is ready to help you design a gifting strategy that aligns with your goals, budget, and audience preferences. Click the button below to start the conversation today!

Connect with a Gifting Expert

Topics: Event Planning

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