The art of gifting has been around for centuries and is an effective way to express appreciation, show someone they’re valued, and build relationships. However, not all gifts are created equal. While it's common for companies to offer promotional products like branded pens or mugs, these gifts are often quickly forgotten and end up in a desk drawer or the trash. This is where premium gifting options come in.
Learn what sets premium gifts apart from practical options and why investing in your company’s gifting strategy can generate a return that everyone will benefit from.
What makes a gift “premium?”
Premium corporate gifts are a great way to leave a lasting impression on clients, employees, and business partners. The more memorable and personalized a gift is, the more it will help set your business apart from the competition. Premium gifting options are more sophisticated, stylish, and well-made than practical promotional items. They are designed to be used and cherished for years — not tossed in a donation bin or piled in a swag closet.
When investing in a gifting strategy, your program should offer options that everyone can frequently use. Aspirational gifts are not only functional, but they can also be a symbol of status and style. These types of gifts make a statement and show that your company is willing to invest in the people it values. When delivered thoughtfully and strategically, a premium gift is something people wouldn’t usually treat themselves to and will cherish for years to come — reminding them of your business every time they use it.
Gifts they get to select.
As industry experts, giving people the freedom to select a gift is a better approach than providing a practical, one-size-fits-all product. Letting people select a gift of their choice is a great way to show that you value their personal preferences and tastes. This type of gifting strategy is thoughtful and more effective for building strong business relationships. It allows you to have more control over your budget while still allowing people to select a gift that appeals to them—making this a win-win for everyone.
When people receive a gift they don't like or can't use, it sends a message that the giver doesn't know them and misses an opportunity to connect on a personal level. This can damage the relationship and create negative feelings toward your business.
In contrast, inviting people to select a gift of their choice ensures that the gift is something they want and will use. Thus, they feel valued and appreciated, which helps build trust and strengthen the relationship between your business and the person on the receiving end. This feeling of appreciation and esteem creates a positive association with your company and helps to make a positive and lasting impression. Don’t just take our word for it — check out some recent recipient testimonials:
Investing in premium gifting options and allowing people to select a gift of their choice is a great way to build and foster meaningful connections. It shows that your organization values people’s preferences and tastes and helps create a positive association with your business.
At Cultivate, we offer a variety of gifting solutions and categories to help you give the perfect gift to every person, every time—no more cheap merch. We’ve cracked the code to make corporate gifting well-timed and memorable, so your brand stands out in any scenario. Connect with an expert to see more of the premium gifting options we offer and how appreciation can help nurture your VIP relationships.