Cultivate Blog

IMEX America 2022

Posted by Tara Doherty on 11/22/22 8:00 AM

Welcome to Las Vegas! IMEX America is one of the largest trade shows in the United States for the incentives, events, and meetings industries. The trade show brings suppliers, buyers, and excitement all under one roof. Exhibiting presents the opportunity to meet 4,300 decision-makers, 3,300 + attendees, and countless networking contacts. What more could you ask for?

For the first time since 2019, our team of Gifting Experts returned to IMEX. While there are many incredible takeaways from this show — connecting with existing clients, making new friends, introducing new gifting solutions, sharing our favorite premium products, and delivering appreciation of their choice to every appointment — these are a few of our favorite memories. Whether you joined us in the Cultivate booth or had to miss it, this week’s blog feature recaps our return to IMEX America 2022.

From near and far, our Gifting Experts came together in Las Vegas, Nevada, in October for IMEX America 2022. Since launching our evolved brand in early September, IMEX was one of the first times the new and improved Cultivate brand was able to fully come to life. New and improved branding walls displayed some of our incredible brand partners, and all appointments were greeted with the new 2022 Gifting Guide for clients to take home. Our Social Giveaway Wall invited people to snap a selfie and automatically gave them the opportunity to win a $250 gift of their choice from our Online Gifting Platform.

“Our evolved brand is very modern and sleek. We were able to tie that in on our tables and display assets by using our primary colors and adding a splash of our secondary colors throughout for an impressive pop.” — Quinn, Merchandising 

People flocked to our booth thanks to the buzz about our latest brand partners. On one side of the booth, all appointments were welcomed with our IMEX gifting station and invited to select a new pair of OluKais. “This is a special gift for our clients. We wanted to treat them to something, so they can better understand the value in appreciation and experience gifting in person.” — Abigail, Event Coordinator 

Clients were also able to explore our latest on-site design experience with Hexa Custom. Hexa Custom brings a unique twist to On-site Gifting: people not only get to select the apparel of their choice, but they also get to take it one step further and personalize it! They can customize everything, from the color of the zipper and the inside panels to the base and sleeves. 

The fun doesn’t stop there — we invited everyone to learn about our variety of Expert Solutions. Inclusive Pop-up Shop displays invited people to explore our Collections of premium brands and products, across a variety of categories. IMEX attendees sampled a taste of our Gifting Suites and Online Gifting Platform, where they were able to demo gifting samples and redemption websites.

Another great part about returning to IMEX America this year was introducing a couple of our newest Gifting Experts to the hustle and bustle of the show. Here’s what a few of them had to say about their first IMEX experience: 

✨ “This is such a great opportunity to meet with existing and new clients and learn more about their upcoming events — I love this!” 

✨“I think what’s been most exciting is the demand we see here in the booth from the get-go. There were people that we lined up, excited to see what we had to offer, and just being able to talk to customers that are engaged with our brand and make connections in a face-to-face environment was great.” 

✨” It feels great! You can’t beat being in this environment.” 

It’s opportunities like these that we love. When done correctly, the right gifting partner has the power to help you effectively appreciate people, create connections, and strengthen relationships. Still feeling like you missed out? We have you covered. Cultivate’s Founder and Visionary, Tom Romine, was on-site and shared daily recaps. Check out day one, day two, and day three by clicking on the links. 

Want to stay better connected with Cultivate? Follow us on LinkedIn to stay up to date or connect with our Gifting Experts to chat with someone directly. No matter where you are, your goals, industry, or title — we’re here to help. Cheers to IMEX America 2022, and here’s a toast to another successful show in 2023!

Topics: Culture

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