Gifting is so inherently joyful – who doesn’t love a great gift moment?! In a world that’s always “go go go,” giving and receiving a thoughtful holiday gift is an act that makes us stop and think about our connection with someone else. Yet, pausing to find the perfect gift can be easier said than done, which is why most people tend to procrastinate this time of year.
Even if you waited until the last minute, there’s no better time than the present to recognize, appreciate, and celebrate the B2B relationships that move your business forward! Here’s how you can pull a holiday hail-mary and deliver an amazing end-of-year gift experience:
“I’ve Never Sent Holiday Gifts Online… Where Do I Start?”
You know it’s on your to-do list to find, purchase, and send gifts to everyone on your list, so unless you’re already a gifting guru, the following questions probably haunt you around this time of year:
Where do I start? What’s a gift that everyone will like? What if someone already has the item I select? How can I collect everybody’s home addresses without spoiling the surprise?
The way we see it, you have a few options…
🔮 Hire a psychic to go through your spreadsheet row by row and suggest the perfect gift for each recipient. This could take a while and get expensive, depending on the size of your list and the psychic's hourly rate.
😩 Ask a bunch of different people at your company for suggestions of gifts that make everyone happy. You’ll eventually get overwhelmed by the responses, stare at your screen, eat some sad fruitcake, and order the most neutral option: a stainless steel travel mug.
✅ Skip stressing over it all together and let your recipient choose their own gift.
While a stainless steel travel mug is a nice gift to receive, you can’t guarantee people will want or use it. Our advice is to go with our third option, something we call “gifting with choice,” which just means letting someone pick their gift from a collection of great options.
Still not sold? Here's how and why Cultivate makes last-minute gifting easy peasy:
💻 Our platform unlocks meaningful connections between you and your most important assets: employees and customers.
👥 A gift is rarely just a gift – it’s also a tool for connecting you and your recipient.
💰 Gifting is also a way to connect corporate budgets with impactful engagements.
🤗 Is there anything better than gifting and getting a meaningful holiday gift? We didn’t think so either. It elicits powerful emotions and creates chemical reactions that make people feel good. Who doesn’t want that?
👏 It’s no wonder that corporate gifting is so popular. It enables two pillars every company needs to survive and grow: (1) providing personalized, engaging experiences and (2) nurturing strong relationships.
🎁 B2B gifting helps businesses show appreciation for the people who matter most.
🍾 With so many distractions, stressors, and competition, slowing down and pausing to acknowledge the relationships that matter to you and your business is the most rewarding way to build relationships. The EOY offers many opportunities to do so.
🗓️ Holidays are seasonal, but the impact of corporate gifting is felt long after we sing Auld Lang Syne. Don’t stop after the ball drops—gift year-round!
Take the next step!
Sign up for our FREE Essentials gifting platform. It only takes a couple of minutes to create an account and start sending or scheduling as many gifts as you’d like. And don’t worry — there aren’t any strings attached, like hidden fees, contracts, or minimums. What you see is what you gift, and you only pay when your recipients redeem.
Send Holiday Gifts with Great Intentions, Even at the Last Minute
At Cultivate, our platform solution simplifies the process of sending last-minute corporate holiday gifts, making it a go-to solution for start-ups, Fortune 100 and 500 companies, and everyone in between.
Offering a curated selection of high-quality gifts that can be personalized and delivered swiftly, our Online Gifting platform ensures that businesses can maintain strong relationships with clients and employees even during the busiest times of the year! Plus, our in-house Engineering team’s commitment to exceptional service, reliability, and a seamless user experience allows for easy ordering and tracking.
No matter who, when, or where you gift, just remember to follow these four principles:
- Gifting is not all about you; it’s about connecting with the recipient.
- Don’t send gifts “just to send gifts” – always align B2B gifting with a bigger goal.
- Plan ahead for the best experience for you and the recipient.
- Keep company brand values at the center of gifting.
There’s still time left. Go forth and give better gifts!
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