Cultivate Blog

Posted by Tara Doherty on 12/5/23 8:00 AM

'Tis the season of joy, goodwill, and the tradition of gifting. As the holiday season takes center stage, our experts delve into the rich history and cultural significance of this timely appreciation ritual that binds us all together.

Join us in this week’s blog as we explore the roots of holiday gifting, its diverse cultural expressions, and the transformative power of giving meaningful corporate gifts. 


Tracing the festive footprints

Millennia ago, gifting was woven into midwinter celebrations, and over time, the tradition of gifting has woven itself into the fabric of our societies. From the Roman Saturnalia's exchange of symbolic tokens to Norse Yule's offering of blessings for the season, these ancient rituals laid the groundwork for our present-day traditions. We continue to gather, share warmth, and express affection through the act of gifting as a testament to the enduring charm of the traditions that connect us across generations.


Giftography 101

Holiday gifting is a universal language that unites people globally, and each culture has its unique manifestation of gifting rituals. Check out some of the ways people all over the world celebrate: 

🎁 “Boxing Day” emerged in medieval Europe as a day of benevolence, with churches opening alms boxes to provide gifts and contributions for the less fortunate. 

🎁 Japan celebrates "Oseibo," a gesture of gratitude and appreciation.

🎁 In Scandinavia, they celebrate "Julklapp," which involves an exchange of gifts with playful anonymity. 

🎁 The Kwanzaa celebration of “Zawadi,” which translates into “precious gift.”  

🎁 The Hindu festival of “Diwali” illuminates homes with prosperity and good wishes exchanged through thoughtful gifts. 

All of these diverse practices share a common thread: gifting to celebrate the power of connection and goodwill.


Unboxing the Feels

In a world marked by material abundance, the true essence of gifting lies in emotional weight, warmth, and appreciation. These feelings extend to corporate holiday gifting, an art that requires a blend of thoughtfulness and professional consideration. To make a lasting impact, prioritize the emotional value of the gift and focus on the exchange of affection and heartfelt connection.

When sending the perfect holiday gift for your network, it’s important to consider people’s interests. A high-quality gift with no use to the recipient is a missed opportunity and either ends up being regifted, stowed away collecting dust, or in a landfill. Opt for gifting with choice. This ensures everyone receives a gift they want and will use and that withstands trends, ensuring the gesture remains meaningful over time. Knowing how to check all those boxes for each individual seems difficult, until now.

Gifting Goes Ho-Ho-Pro

At Cultivate, we understand the significance of meaningful gift-giving, which is why we launched our game-changing Essentials Platform. It is designed to help you effortlessly deliver holiday gifts for employees, business partners, repeat customers, or prospective clients. To make your holiday gifting even easier, you can now use the Essentials Platform to cross everyone off of your gifting list — no contract or sales process needed.

Experience the ease and speed of delivering holiday gifts in minutes with Cultivate's Essentials Platform. Let us help you spread joy, express gratitude, and strengthen connections through meaningful gift-giving like the olden days. Unwrap the joy of the season with Cultivate – where the essence of historical holiday gifting meets modern convenience.

Holiday gifting is more than a tradition; it's a timeless expression of human connection and goodwill. As we navigate the holiday season, let's embrace the cultural richness, historical significance, and emotional depth of gifting. Sign up and start sending today.

Topics: Experts

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