Cultivate Blog

Posted by Tara Doherty on 10/31/23 8:00 AM

As we approach the holiday season, the excitement in the air is palpable, and this year's demand for premium gifts is expected to break records. To make your holiday gift program a resounding success, our team of experts has compiled this year's holiday gifting forecast. 

Discover how personalization tools in our Online Gifting Platform will be the key to delighting teams, clients, and everyone on your list with a wide variety of premium and aspirational options.


Holiday gift inspiration

The festive season is all about fulfilling people's wishlists to make spirits merry and bright. What’s topping their wishlists? Gifts they want but wouldn’t normally treat themselves to, of course!  Instead of viewing holiday gifting as a task to check off your to-do list, consider the difference it makes when you offer gift options that people genuinely want, will use, and cherish for years to come.

Rob Garf, the Vice President of Retail at Salesforce, explains how the evolving “wishlist trend” may affect your holiday gifting plans this year, “People are interested in immediate-use gifts and receiving items they can use on future adventures like luggage, recreational gear, vacation attire, and accessories that elevate their experiences.” Garf notes that "many wishlists are dedicated to enhancing both the experiential and the tangible, extending the joy of these moments." 

By inviting people to select their gifts, they can choose items that will enhance their personal lives, upcoming events and experiences, and beyond. 


Platform Gifting: Holiday gifting made easy

Choosing the right gift for someone can be a daunting task, and it becomes even more challenging when you aim to deliver personalized, high-quality gifts to people you may not get to see in person during the holiday season. Enter our all-in-one gifting Platform, a digital solution that allows you to gift and appreciate anyone,  anytime, anywhere.

Our Platform automatically gives you access to a variety of gifting collections ranging from $50 to $500. No matter their interests, our gift collections are designed to offer something for everyone. Imagine gifting eBikes, stand-up paddleboards, or camping equipment to adventure enthusiasts. Alternatively, consider delighting tech aficionados with smart home devices or LCD projectors and kitchen gadgets like the Vitamix or Ninja Creami for the culinary connoisseurs of the office.

Plus, when you send holiday gifts, you get to customize the message and add an email banner that aligns with your company branding, theme, or spirit of the season. These personalized digital touchpoints deliver instant recognition so they know who sent it and why.

To top it off, the beauty of our Online Gifting Platform lies in the concept of choice. It doesn't matter who you're gifting — our team has dedicated over a decade to forging relationships with suppliers and diligently monitoring redemption trends, product reviews, and feedback. The result is that our Collections encompass a diverse range of premium products that are sure to leave a lasting impression.

Whether you're planning to express gratitude this holiday season or preparing for the new year ahead, we're here to assist you every step of the way!

Connect with our team of Gifting Experts to explore our wide range of renowned brands and premium products, book a Platform demo, or get advice and helpful tips to make this year’s B2B holiday gift program even more meaningful and memorable. This year, let personalization be the key to an unforgettable, heartwarming, season. Let Cultivate help you make it happen!

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Topics: Experts

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