When we think of corporate gifting, the holiday season typically comes to mind. But with all the work your team does month to month, showing appreciation shouldn’t be confined to just a few days of the year. Strategically timed gifts can create lasting impressions and strengthen business relationships year-round. In fact, 73% believe gifting is more meaningful outside of the holiday season.

At Cultivate, we believe in the power of year-round appreciation, and our curated collections ensure your gifts always hit the mark—whether it’s a traditional holiday or one of the fun days outlined in our 2024 Appreciation Calendar. Keep reading for fun ways to show appreciation in Q3/Q4 that aren’t connected to the upcoming holiday season.

Why Year Round Gifting Matters

Non-holiday gifting is a powerful tool for businesses looking to build lasting connections. It shows that your appreciation isn’t just a seasonal formality but a genuine, ongoing commitment to your team and clients. Gifting throughout the year helps you maintain strong relationships with clients and employees, ensuring they feel valued beyond the holiday season.

One out of every six corporate gifts is sent during the holiday season, making it the most predictable and least impactful time to send a business gift.

Furthermore, most companies focus their gifting efforts around the holidays, so by giving gifts at various times during the year, you can differentiate your brand and keep your business top of mind year-round. Whether it’s the end of a successful quarter, the launch of a new project, or an employee anniversary, celebrate the important moments unique to your organization with premium corporate gifts your recipients will get to choose.

B2B Gifting Opportunities for the EOY

To help you make the most of non-holiday gifting, we’ve highlighted a few key Q3/Q4 dates from our 2024 Appreciation Calendar for untraditional opportunities to show your appreciation:

September

• Labor Day (September 2): Recognize your team’s hard work with a gift they can choose.
• International Day of Charity (September 5): Spread goodwill by sending gifts that give back to causes your recipients care about.
• Fight Procrastination Day (September 6): Encourage productivity with a fun, motivating gift to kickstart action.
• National Day of Encouragement (September 12): Be someone’s cheerleader! A thoughtful gift can boost morale and show you care.
• World Gratitude Day (September 21): An appreciated person will always do more than expected. Show your gratitude with a gift they get to choose!

October

• Improve Your Office Day (October 4): Give their workspace a glow-up with a gift from our Office Collections, and watch productivity soar.
• World Mental Health Day (October 10): Show your team you care about their well-being with a gift from our Wellness Collection tailored to their needs. 
• National Bosses Day (October 16): Appreciate the person who keeps the ship sailing smoothly with a personalized gift.
• Cranky Co-Workers Day (October 27): Even the crankiest co-workers will smile when they get to select a gift on our platform!

November

• Extra Mile Day (November 1): Celebrate the people who go above and beyond with a gift acknowledging their dedication.
• World Kindness Day (November 13): Kindness never goes out of style. Brighten someone’s day with a meaningful gift.
• Forget Me Not Day (November 10): Reconnect with clients by sending a gift that makes you unforgettable.
• Small Business Saturday (November 30): Support small businesses by choosing gifts from our curated collections that feature artisan products.

December

• National Gift Day (December 3): National Cultivate Day! Celebrate by sending gifts on the platform.
• Extraordinary Work Team Recognition Day (December 4): Show appreciation for the A-Team with gifts highlighting their extraordinary efforts.
• National Thank You Note Day (December 26): Elevate gratitude with a thank-you gift beyond just words.

Plan Ahead for Year Round Appreciation

Why wait until the holidays to show your appreciation? With our curated gifting collections, you can recognize and reward your team, clients, and partners throughout the year. Each of these days offers a unique opportunity to make someone’s day with a gift they can choose, ensuring that your gesture is both meaningful and memorable.

Don’t forget to download our full 2024 Appreciation Calendar to discover even more non-traditional reasons to gift year-round. No matter when you want to show your appreciation to your team, our Online Gifting platform makes it easy to sign up, schedule, and send gifts to your entire network in just a few clicks.