Cultivate Blog

Posted by Madeleine Denebeim on 3/19/24 9:00 AM

As the 2024 NFL Draft results unfold, it's not just football fans who are taking notes. This week, our Gifting Experts are sharing valuable insights from football’s top trades, contracts, and displays of loyalty, particularly when it comes to retaining top talent. While not every company can offer multimillion-dollar contracts like those seen in the NFL, there's one winning strategy that they can employ year-round: appreciation. 

In the NFL, success hinges on keeping the right team going all season long, and the same goes for the corporate world. Keep reading for the key plays from the NFL Draft that translate into winning employee retention strategies.


Invest in Talent 

Just as teams scout year-round for star players, companies must identify and nurture their top performers. Recognizing your team's MVPs and investing in their growth and development is essential for keeping them at the top of their game. Acknowledging their worth goes beyond monetary compensation – it's about making them feel valued and appreciated for their hard work and dedication.

Personalized Recognition

Every player has a unique skill set, and the same goes for your employees. Personalizing your recognition efforts shows you understand and appreciate what makes each team member special. Whether it's a touchdown dance or a personalized gift from Cultivate's platform, acknowledging their contributions boosts morale and fosters loyalty.

Maintaining a Team Spirit

A winning team isn't just about individual talent; you need camaraderie and a cohesive team culture to really go the distance. Creating a positive work environment where employees feel valued and supported is key to keeping them motivated and engaged for the long haul. Peer skills coaching, cross-collaborative projects, or team bonding activities are great ways for teams to gain new perspectives. 


88% of professionals report that they are likelier to remain loyal to a company if they feel appreciated and valued.


Why Appreciation is Key to Employee Retention

Employee turnover is costly and disruptive to businesses, impacting productivity, morale, and overall performance. By contrast, appreciating and recognizing employees' contributions can significantly improve retention rates. In fact, Research has found that people who feel appreciated at work are half as likely to be looking for a new job and 3x more likely to see a path to grow within the organization. When employees feel valued and appreciated, they're more likely to be engaged, loyal, and committed to their organization.

One of the most effective ways to show appreciation is by offering people the gift of choice. Cultivate's online Platform empowers employers to do just that, allowing team members to select their perfect gift for work, home, or play from curated collections of premium products from top brands. Whether it’s Therabody RecoveryAir compression boots to unwind or a Samsung 55" Neo QLED 4K TV to tune into every game, giving employees the freedom to choose takes your appreciation to new heights. 😉 

As we reflect on the lessons from the 2024 NFL Draft, one thing becomes clear: you’ll get better output when you recognize your team’s talents and appreciate them accordingly. While not every company can offer extravagant contracts, they can certainly invest in showing their employees they're valued and understood. With the Platform, offering the gift of choice becomes a seamless and impactful way to keep your team happy and engaged for the long haul works for any budget. We’re constantly updating our collections, ranging from $50-500, with the hottest brands and products. Click here to sign up and start sending gifts.

If you want to connect with your team or group at your local professional sports game, look no further than Cultivate for a memorable gift! Now offering personalized jerseys for the NFL, MLB, and NBA leagues! Connect with an Expert to bring customized gifts to your next event.

Topics: Appreciate & Inspire, Experts

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