Cultivate Blog

Posted by Tara Doherty on 5/23/23 8:00 AM

How sales teams can use gifting to nudge prospects and close deals.

As consumerism continues to skyrocket and advertising companies feed us tailored content every chance they get, it can become almost impossible to feel seen. Sales professionals can no longer rely on their experience and education in their industry, and they have to prove now that they are not only the best but also the most trustworthy.

How can you stand out when everyone has multiple options at their fingertips? One effective tactic is gifting, which can help to nudge prospects in your direction and create meaningful connections. In this blog, our Gifting Experts explore how sales teams, and professionals alike, can use gifting to their advantage.

The secret sauce is personalization

Sending a personalized gift shows you understand a person’s interests and value their individuality. The key to personalization is knowing about the person you’re gifting, but how can you do that if you just met them? Easy — invite them to select a gift of their choice. 

Gifting with choice means they get to select a gift they want, will use, and remember who gave it to them. It takes the guesswork out of gifting for you and ensures they receive a premium gift they’ll love. Plus, it helps build rapport and makes the person more likely to trust you. According to a recent study, 89% of people believe corporate gifting brings professionals closer together.


Nudge them in the right direction

In addition to creating meaningful connections, gifting can be used as a tool to nudge prospects toward a decision. When someone is on the fence, a well-timed gift can give them the confidence they need to partner with you. For example, easily send them a gift through our Gifting Platform after a discovery call or a deal has closed. 

Don’t just take our word for it, though. Another study finds that 71% of professionals continue doing business with a company after receiving a gift. And this alone can potentially bring more leads in through the door. Why? It shows companies that you are attentive and care about creating a partnership where their needs will be met and heard. Plus, people trust people they like, so you’ll likely be recommended to another potential client.

Gifting can be a powerful tool for sales teams looking to close more deals and build stronger relationships with prospects. By using gifting to nudge prospects towards a purchase decision, build rapport, and show appreciation for completed deals, sales teams can differentiate themselves from the competition and develop long-term client relationships. Remember to keep gifts personalized and thoughtful by sending them a gift of choice through our Online Gifting Platform. 

Ready to reboot your sales strategy? Start the conversation with us — connect with a Gifting Expert. We’d love to learn more about your goals and share the ways we can help you achieve them!

Topics: Experts

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