Cultivate Blog

Posted by Madeleine Denebeim on 11/7/23 8:30 AM

Over three years ago, we launched our first-ever Online Gifting solution when the future of on-site events was in question. Since then, our team has developed and iterated it to be even better than before. Today, the entire Cultivate community is excited to announce a whole new way for you to appreciate people with premium gifting options of their choice without the traditional sales process, contract, or hassle. 


Re-introducing our Essentials and Premium Platform subscriptions: two new innovative online solutions that allow you to appreciate anyone, anywhere, anytime. Keep reading to learn everything you need to know about this exciting new launch and the next chapter of Online Gifting. 


Get started with Essentials

A great place to start, our Essentials Platform offers an intuitive interface that simplifies the entire process from sign-up to sending. Don’t worry about contracts, hidden fees, scheduling a sales pitch, or booking a demo; once you create and verify an account, you can start gifting. Get instant access to multiple premium gift collections, powerful reporting, email personalization tools, and more. Here’s how it works:

  • Either select an existing contact, create a new contact, or upload more extensive contact lists
  • Send or schedule a gift to as many people as you’d like 
                Now, you can cross everyone off your list in one swoop!
  • Choose a Collection ranging from $50 to $500
  • Send your email using a default template or add a personal message with an image
  • Set your gift to expire in 1 week, 30 days, 60 days, or 90 days.
  • Analyze data with real-time reports and activity trackers to help you make the most of your appreciation
                Did someone select an espresso maker? Now, you have a follow-up opportunity to send a bag of espresso beans to celebrate their choice!

Explore even more customization with Premium 

We understand that not every gifting situation is the same; that’s why we’ve created an enterprise solution for that little bit of personalization. In addition to everything included with Essentials, Premium allows you to tailor your program to your unique goals as well as:

  • Expert advice and onboarding from our dedicated Client Success team
  • Explore an even wider range of thematic gift collections 
  • Brand every digital touchpoint to personalize their experience from start to finish
  • Agree to a 12-month contract with a flexible pricing model and payment options


Review gifting data with Platform Reporting tools

Our favorite part of online gifting is the treasure trove of data you can uncover and take advantage of within your Platform’s reporting dashboard: 

  • Stay aware of email performance, catching any bounced or incorrect contacts
  • Easily track browsing and redemption activity to follow up with how people like the gift they selected or help them decide between their two favorites before their code expires
  • Keep count of sent, unredeemed, and delivered gifts with our Redemption Overview feature
  • Review gifting history and compare past programs with detailed information about every gift sent through your program 
  • Monitor spent and pending expenses, gift and freight costs, and adjust spending limits with Spending History
  • Deep dive gifting history for specific contacts on the Contacts page

Add your team

Create and foster a culture of appreciation by inviting and adding different teams and users to access the Platform:

  • Add as many users to your Platform as you need
  • Create Teams, assign team Admin, and add Team Members
  • Set individual user permission
  • Super Admin and Admin monitor gifting activity of Teams and Team Members

Using the Platform to gift year-round, for the holidays, to motivate employees, send clients thank-yous, celebrate work anniversaries, or whatever the occasion calls for, has never been easier or more fun. Whether you choose Essentials or Premium as your Online Gifting solution, we hope our powerful Platforms will become your go-to tools for creating flexible and customizable year-round gifting programs in just a few clicks.


Ready to get started? Sign up here! Need help deciding between Essentials and Premium? Want to explore both? Drop us a line, and we'll help you choose the best fit for your gifting needs.

Topics: Experts, New

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