OluKai believes that anyone, no matter where they are can live Aloha. They’ve created a line of footwear that combines durability for ocean lifestyle, and a brand that holds strong values and roots with style, comfort, and craftsmanship in mind. With that comes their belief that sustainability and positive living is about ethos and about the everyday choices you make, your actions, and inspiring the actions of others.
"Our Aloha, our breath of life is about the action of giving without any expectation of receiving. Years before OluKai was profitable, we were giving back because that is part of our core values." -OluKai
Since 2006, OluKai has been working to give back to Hawaiian culture. In 2014, they founded the Ama OluKai Foundation which is a private, non-profit 501 (c)(3) in the state of Hawai’i. The Foundation works with other committed organizations that are interested in preserving Hawaiian culture and honors those who cultivate cultural heritage and the Aloha spirit of Hawai‘i. The Foundation works to preserve the land and ocean, serves their communities, and maintains Hawaiian culture and traditions. This is conducted through targeted programs designed to explore ancestral past to present day. The Foundation provides encouragement to those who benefit from its partnerships to carry forward the spirit of giving for future generations.
- Hawaiian Lifeguard Association
- Hui Aloha ‘Aina Momona
- POW!WOW! Hawai’i
- Na Kama Kai
- Ka Honua Momona
- Polynesian Voyaging Society