Getting excited about giving back during the holidays is easy. Thanksgiving time through the new year is just when our desire to help those in need gets sparked. There’s certainly nothing wrong with charitable giving during this time, but what about the rest of the year? The need for help doesn't exactly start and stop with the holiday calendar.
One of the reasons why so many companies around the world are linking their brands to social causes is because so many of us as consumers recognize we could be doing more for others all year long. While volunteering and financial contributions are important, finding companies that are mission and values aligned take giving back one step further.
Here at Cultivate, we get a lot of practice giving gifts. We help companies find the perfect items for employees they value and want to acknowledge in memorable ways. In short, we’re gift experts who are passionate about what we do. However, it's not just about the gifts; it's just as much, if not more so, about the experience paired with feeling appreciated.
Our company values and culture go hand in hand with charitable giving. We understand that everyone wants to feel appreciated and inspired, no matter their socioeconomic status. While giving back has always been at the core of what we do, we're thrilled to officially launch our company give-back program.
There’s certainly nothing wrong with charitable giving during the holidays, but what about the rest of the year? The need for help doesn't exactly start and stop with the holiday calendar.
There is perhaps no group more needful and deserving of charity than homeless children. In 2014, approximately 2.5 million kids in the U.S. were homeless at some point in the year. That’s 1 in 30.
These children face unspeakable dangers even in our own seemingly safe communities. At the very least, they suffer obvious disadvantages such as going hungry and worrying about where they'll sleep each night.
We at Cultivate feel called to help meet the needs of homeless children and giving them a voice in the community. That’s why we’re excited to announce our partnership with Attention Homes here in Boulder. For 50 years, Attention Homes has held to the philosophy that kids in crisis need attention rather than detention.
The team at Cultivate is proud to be volunteering in a year-round partnership with Attention Homes for the benefit of homeless kids.
This nonprofit organization works tirelessly to provide essential services to at-risk youth. Their ongoing efforts to support this vulnerable group are changing young lives and bringing about systematic change. They provide resources, a safety net and inspiration for kids to reach their full potential. Attention Homes wants the work that it’s doing now to come to fruition years down the road in healthy, productive, self-sufficient, contributing adults.
There are dozens of ways to participate in this unique giving-back program. In addition to donating financially, we’ll be volunteering to lead group activities, help with meal preparation, teach life-skills classes, organize donation drives and partner in many other worthwhile activities. We might even designate days for young people to shadow us on the job or create internships for promising students.
Attention Homes measures its success by levels of engagement rather than dollars. Still, the math is inspiring. Just a $50 donation buys a full dinner for all the kids in the overnight shelter. A $5,000 gift pays for 5,500 units of food, 2,500 overnight shelter meals, more than 2,100 drop-in meals and more than 800 units of food to hand out on the streets.
The team at Cultivate is proud to be volunteering in a year-round partnership with Attention Homes for the benefit of homeless kids. We join its leaders in their mission to provide safe environments, reunite families and build behavioral and emotional bridges to success. And like Cultivate, Attention Homes also believes in appreciating and inspiring amazing people.
We realize that homeless kids need our help on an ordinary Tuesday in August as much as they need it during the holiday season.